Market Research Jobs
Market research analysts help their clients figure out who their consumers are, what those consumers want and how much they'll pay for what they want. Analysts reach these conclusions with traditional methodologies like focus groups and surveys, as well as newer technologies.
Market research analysts also churn out reports on sales trends and consumer demographics, preferences, needs and buying habits. They must be able to present their findings to clients in an easy-to-understand way. The process of collecting and analyzing data is logical and quantifiable; gauging why target audiences might be attracted to a particular product is anything but. This is why some of the most successful analysts seem to understand human emotions as much as they understand logic. "Our industry has changed so much even in the last five years," says Ted Donnelly, managing director for the marketing research and focus group firm Baltimore Research, and chairman for the
Marketing Research Association's national board of directors. "We have so many new tools in the tool kit." One of those new tools is geofencing, which uses GPS or similar technology to construct a virtual fence around a business and deliver targeted advertisements to a customer's phone as he or she walks through a store. Eyetracking, which monitors how your eye travels around a website, is another technology these professionals use. A range of employers, including research companies, colleges and government agencies, should galvanize growth in this field.
The Bureau of Labor Statistics projects 23.2 percent employment growth for market research analysts between 2016 and 2026. In that period, an estimated 138,300 jobs should open up.
Searches related to Market Research Jobs
market research jobs from home
market research jobs description
market research jobs salary
market research jobs entry level
market research jobs remote
market research jobs nyc
market research jobs nj
market research analyst
https://money.usnews.com/careers/best-jobs/market-research-analyst